September 5-7th, Asheville, North Carolina
✦ Only 40 spots
An immersive outdoor retreat for media founders and creators who won’t settle for less than being #1 in their niche
Scale your business. Grow your “owned” audience. Take monetization to the next level.
With support from experts and peers.
40 24 spots left
Introducing Audience Camp
A 3-day lakeside gathering for founders, media operators, educators, coaches, and creators who don’t follow the typical path.
To keep it intimate and high-signal, we’re capping it at 40 attendees
We’ve created this event to bring together a small, carefully curated group of high-level thinkers to connect, unwind, and exchange ideas in a setting that’s purposefully designed to be off the beaten path.
40 24 spots left
This isn’t your average event, and that’s exactly how we planned it
You’ll need to apply — not because we want to gatekeep, but because we care about curating the right mix of people. We’re looking for thoughtful builders actively growing audiences and brands, who value real conversations.
What to expect
Audience Camp is for entrepreneurs and creators who can’t settle for less than being #1 in their niche.
What
is it?
It’s a 3-day retreat/mastermind style event with workshops, networking, and outdoor activities designed to help you find focus, scale your business, and grow your audience.
Why does
it exist?
We created Audience Camp because we wanted (in Matt’s words): “a place to share our ninja-level shit”. We want a small event for high-level people to connect in a beautiful outdoor environment.
Who is
it for?
It’s for founders, creators, and execs with established and successful businesses making at least 6-figures, with the desire to dominate their niche.
Where
and when?
September 5th-7th in Asheville, North Carolina. More details below.
Here’s how it works
Join a like-minded community to help you grow and own your niche.
To scale your audience-first business, you need an immersive environment to learn, connect, and “reset” with others who have been there and done that.
It’s hard to change your life when you’re surrounded by the same people in the same place. At Audience Camp, you’ll join a small group of founders and creators who share your challenges and ambitions — people who are just as driven to dominate their niche.
It’s a place to gain clarity on your goals and equip yourself with the knowledge, mindset, and network to get there. You’ll make real progress, guided by expert mentors and supported by a tight-knit peer community.
Who’s coming
We've brought together a group of experts on audience growth, sponsorships, digital product marketing, and more
Host & Speaker
Matt McGarry
Founder of GrowLetter
Matt has helped clients add 10,000,000+ newsletter subscribers and $100,000,000+ in sales. His newsletter is read by 50,000+ founders.
Speaker
Justin Moore
Founder of Creator Wizard
Word-renowned sponsorship coach and author of Sponsor Magnet.
Speaker
Erika Burghardt
VP of Marketing at 1440 Media
Erika is the marketing leader behind the world’s fastest-growing newsletter with 4.5M+ subscribers and 300k+ new subscribers per month.
Speaker
Katelyn Bourgoin
Founder of Why We Buy
Buyers psychology expert with 60,000+ newsletter subscribers and millions in sales.
Speaker
Daniel Bustamante
COO at Premium Ghostwriting Academy
COO at Ship 30 for 30 (Email marketing expert with $7M+ per year in coaching and info product revenue).
Speaker
Ricci Wolman
Founder & CEO at Written Word Media
Founder and CEO of Written Word Media, a company that connects authors with readers through a portfolio of newsletters reaching 1.5M+ subscribers.
Speaker
Ferol Vernon
Co-founder & COO at Written Word Media
Co-founder and COO of Written Word Media, a company that connects authors with readers through a portfolio of newsletters reaching 1.5M+ subscribers.
Speaker
Jason Woodruff
Founder & CEO at The Pour Over
Jason Woodruff founded The Pour Over and leads NewsHealth, helping 1M+ Christians engage with news in a healthy, neutral way.
Co-host & Facilitator
Ahrif Sarumi
Head of Events at GrowLetter
Ahrif leads GrowLetter's strategy and execution for live experiences and community-driven gatherings.
Facilitator
Chenell Basilio
Founder of Growth in Reverse
Growth in Reverse is a podcast and newsletter deconstructing how a top creators have grown their email list and personal brand.
Facilitator
Tarzan Kay
Founder of Tarzan Kay Global
Tarzan's Emails, but better newsletter teaches readers how to make predictable revenue writing emails people genuinely love to read.
Facilitator
Rich Fatigate
CRO at Launch Potato
Rich leads all revenue-generating initiatives and strategic partnerships across Launch Potato's owned and operated media brands.
Schedule
Here’s an overview of what’s planned. More details will be announced soon.
Friday, September 5th
Arrival & reception
5:00 PM - 7:00 PM
Welcome to Asheville! Join us for the welcome reception, including drinks and dinner.
Location TBD in Asheville
7:30 PM - 9:00 PM
Charter bus to Lake Junaluska
8:00 PM - 8:15 PM
Check into room
8:15 PM - 9:00 PM
Restore and refresh in your room
9:00 PM - 10:00 PM
Enjoy s’mores around the campfire with your newest founder friends
Saturday, September 6th
Deep work & outdoor adventure
7:30 AM - 8:30 AM
Breakfast
9:00 AM - 12:00 PM
Workshops / breakout sessions
12:00 PM - 1:30 PM
Lunch
1:30 PM - 3:00 PM
Workshops / breakout sessions
3:00 PM - 5:30 PM
Choose your adventure
5:30 PM - 7:00 PM
Dinner
7:30 PM - 8:30 PM
Founder fireside chat, speed one-on-one chats, group games, and more
Sunday, September 7th
Closing sessions & goodbyes
7:30 AM - 8:30 AM
Breakfast
9:00 AM - 10:00 AM
Closing session
10:00 AM - 10:15 AM
All aboard the charter bus
10:15 AM - 11:00 AM
Travel from Lake Junaluska to the AVL airport
11:00 AM - 11:15 AM
Arrive at AVL airport and drop off passengers
What you’ll learn
Exclusive content and interaction workshops to help you master content, audience growth, sponsorships, email marketing, and digital product sales
Jason Woodruff
The Long Game: How to Keep Newsletter Readers Coming Back For Years
01
The Pour Over’s email newsletter engagement is world-class. They’re one of the only businesses in the world that can retain hundreds of thousands of newsletter readers for years and keep them opening over 52% of emails.In this session, you’ll learn Jason’s simple system for creating excellent content consistently that has led to a 52%+ open rate and 5%+ CTR with 1,000,000+ subscribers.
Katelyn Bourgoin
Painstorming: How To Find Profitable Problems Worth Solving
02
People pay to solve problems. In this interactive session, you’ll learn how to uncover your audience's pain points using AI. Then use those insights to create compelling digital product offers, improve sponsor outreach/sales, and write ads that drive conversions.Whether you want to close and renew more brand partnerships or convert more of your audience into customers, this session will help you understand their pain points and drive more sales.
Erika Burghardt
Quality vs. Quantity: How to scale audience growth without sacrificing audience value.
03
What’s more valuable — millions of subscribers, or a few that actually convert? In this session, we’ll unpack the paid growth dilemma: How to balance subscriber volume with long-term engagement and LTV, and why this balance can make or break your growth strategy.1440 Media has 4.5M+ active newsletter subscribers and adds 300k+ new subscribers per month. You’ll learn the proven system Erika’s using to scale the world’s fastest-growing newsletter with high-quality subscribers.
Ricci Wolman & Ferol Vernon
Self-Serve, Full Power: Scaling to 10,000 Advertisers Without Media Gatekeepers
04
At Written Word Media, we didn’t build a traditional sales team pitching brands and ad buyers — we built a self-serve platform where authors and publishers can connect directly with our audience of over 1.5 million readers.In this talk, you’ll hear how we scaled to over 10,000 advertisers by removing barriers, empowering independent creators, and cultivating an engaged audience that authors can reach without compromise.
Justin Moore
Sponsorship Role-Play: How Not to Sound Like an Idiot during Negotiations
05
If your current negotiation strategy is just nervously typing “Does this rate work for you?” ...we need to talk.In this interactive workshop led by Justin Moore, you’ll step into live role-play scenarios and practice real sponsorship convos (awkward pauses included). You’ll learn how to handle lowball offers, vague asks, and the classic “we don’t have budget but…” pitch.More importantly, we’ll show you how to break free from the one-trick pony of newsletter ads so that you can unlock multi-format deals, long-term brand partnerships that drive more revenue and profit.You’ll walk away with ready-to-use scripts, stronger pricing confidence, and the ability to negotiate without sounding like you’re apologizing for existing.
Daniel Bustamante
5 Essential Email Flows for 7-Figure Digital Product Sales
06
In this session, Daniel will break down the five essential email flows that build trust, convert leads, and retain customers — with examples and emails you can steal to drive more revenue immediately.You’ll learn how to simplify your email marketing and digital product strategy, automate everything with ease, and scale product sales to seven figures.
Matt McGarry
How I sold $1.5M+ of information products and event tickets in 18 months (from scratch) and without a massive audience, marketing budget, or team
07
You'll never unlock your audience's true revenue potential without a flagship product. In this session, you’ll learn how to create, launch, and sell your flagship “media” product from scratch — even if you have a small audience or have failed at selling your audience a product before.You’ll learn 3 things: (1) The 10 types of “media” products and which is best for you, (2) how to generate $10k to $100k+ in pre-sales before you even start creating the product, and (3) how to scale product sales from $0 to $1M in 12 months.Everything you’ll learn is based on my personal experience building a flagship product and driving $1.5M+ in sales in 18 months, and helping GrowLetter clients sell much, much more.
Location
We’ve chosen a perfect venue for Audience Camp.
Lake Junaluska is a beautiful lakefront venue surrounded by nature
Fireside chats (with an actual campfire and s’mores)
Hiking, mini-golf, paddleboarding, pickleball, and much more
Time to unplug, collaborate, and build deep connections
About us
The awesome team behind Audience Camp.
Audience Camp is hosted by the team at GrowLetter. Our annual conference, Newsletter Marketing Summit, is attended by 300+ people and featured speakers like
Alex
Lieberman
Co-founder of Morning Brew ($75M exit) and StoryArb
Sam
Parr
Co-founder of The Hustle ($27M exit) and Hampton
Tim
Huelskamp
CEO at 1440 Media ($20M+ annual revenue)
Ryan
Heafy
Co-founder of 6 AM City ($8M+ annual revenue)
James
Altucher
Bestselling author, podcaster, and investor
Ryan
Hashemi
Scaled Jubilee to $50M+ in revenue
Nathan
Barry
Founder of Kit ($15M+ annual revenue)
Chenell
Basilio
Founder & writer of Growth In Reverse
Jay
Clouse
Founder of Creator Science
Steph
Smith
Host of a16z podcast
and
more
What others are saying
See real stories from our amazing community.
1000+
Students enrolled in our programsSee course testimonials →
400+
Past attendees to our eventsSee event testimonials →
100+
Clients we served and countingSee client testimonials →
Ready to apply?
Here’s the investment to attend
First 20 spots
$3000
| Spots 21 - 30 | Spots 31 - 40 |
| $3500 | $4000 |
Your investment includes:
Transport to the retreat
Your own private room
Food and drinks
40 24 spots left
Note: We don’t cover your flight/drive to Asheville
Questions? Email our Head of Events
